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A Podcaster’s 2020 Outlook: A Q&A With Podcaster Ray Fister | WPA

Tell us a little about yourself and your podcast.

I own a small commercial/post production audio studio in Milwaukee’s Historic Third Ward.  The studio is 5th Floor Recording and has been in business for 22 years.  I’ve been a professional audio engineer for 40 years.I produce a wine podcast called Life Between the Vines.  With over 600 winemaker interviews and 365 podcasts online, I’ve been at it for 11 years.   Our main goal is all about making wines less scary.  Getting people to understand that wine is an agricultural product and should not be intimidating.  We feature in-person interviews with winemakers from all over the world.   These folks are a hoot.

How did you get started in the industry?

I’ve been a wine lover for a long time and after several visits to Napa Valley it just made sense to blend my two passions together, audio and wine.

What ways do you market and distribute your podcast?

Life Between the Vines is available at our website (www.lifebetweenthevines.com), iTunes, iHeart Podcasts, Spotify, Stitcher, Feedspot plus you can find over 200 of our videos on our YouTube channel.  I also use Facebook, Instagram and Twitter on a regular basis.  We include a newsletter for each podcast release (we publish every Monday).

What has been your biggest challenge as a podcaster?

Getting a sponsor and getting new listeners to sign up for the podcast.

How do you come up with new show ideas?

This is fairly easy.  I visit Napa/Sonoma about four times a year and have developed great contacts there.  Plus I work with many PR agencies around the country that supply me with potential interviews.  It’s all about the relationships! Being close to Chicago helps in that regular winemaker tours visit the city so I’m usually invited to these events.  I also travel, when possible to other wine growing areas such as Oregon, Italy, Michigan etc.

What are you most looking forward to in 2020 in terms of the industry?

I look forward to growth.  There are hundreds of wine podcasts and I believe quality is super important.  Getting advertisers to consider podcasts for sponsorships is important.

What are you most looking forward to in regards to your show in 2020?

Every year I attend Auction Napa Valley, Premiere Napa Valley and the Willamette Valley Pinot Noir Auction and these events provide me with more contacts, lots of content and great fun.

What are some of your favorite podcasts to listen to?

The cycling news podcast, Grape radio, Ken Dashow’s Beatles Revolution.

What advice would you offer to someone looking to grow their audience in 2020? 

Always make quality a top priority.